Sterling on Web 2.0

Link: Why Bruce Sterling Hates Web 2.0

Bruce Sterling is always thought-provoking and critical of group-think. And rightly so. While I don’t agree completely with Sterling’s recent laments about Web 2.0, nor do I side with the critics. Regardless, it’s worth some time watching his keynote and being challenged whatever camp you come from. By the very nature of our business, we tend to get stuck thinking and preaching the same old things to the same old people. It’s nice to have an iconoclast out there showing us life through the lens of contrition.

I love this gem:

I imagine myself as a completely senile old man wandering around saying, “Do I need to water this plant? Uhh, where are my keys?” And my plant tells me when to water it, and the house tells me where my keys are and I think, “Gee this isn’t so bad! I’m really happy.”

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