Browsing » lessons learned in the trenches

Product Reinforcement

It’s a pleasure to work with dedicated people. It’s also a pleasure to work with smart people. But often, smarts and dedication are not enough. No matter what our goal, a sense of purpose is necessary. It’s not our love for the game that makes us win, it’s our desire to win. Winning is the [...]

How do I get a book on the iPad’s iBooks bookstore and app?

There is no short answer to this question (yet). But we did figure out a way to get our books on the iPad and in the iBooks app library. Here’s how… But first, an overview: 1. Apple’s iBooks app supports the ePub format. Therefore  you cannot just add a PDF or Mobi file. You have [...]

How Do I Get My Book Published on Amazon.com?

This is a short, quick post about how to get your book published independently on Amazon.com. Amazon does a poor job of explaining this and in my research there did not seem to be a consensus answer for this one simple question: How do I get my book published on Amazon.com? There are three ways. [...]

Aunt Mary’s Haikus

When the death knell of newspapers was but an echo in the valleys of the Internet along comes Apple. Apple doing the Apple thing by at once re-inventing a market and resurrecting its potential. The print world – itself in shambles – was the first Apple courtier. As an independent publisher, we’re still waiting for [...]

“Harder to scale”

I opened up the LA Times this morning and turned to my favorite Sunday section: books. Having little time to indulge in the art of the written word, instead I like to read about what other people are reading. Today, I happened up on an Essay by Dani Shapiro where she extolls the virtues of [...]

« Previous Entries