When the death knell of newspapers was but an echo in the valleys of the Internet along comes Apple. Apple doing the Apple thing by at once re-inventing a market and resurrecting its potential. The print world – itself in shambles – was the first Apple courtier. As an independent publisher, we’re still waiting for [...]

I opened up the LA Times this morning and turned to my favorite Sunday section: books. Having little time to indulge in the art of the written word, instead I like to read about what other people are reading. Today, I happened up on an Essay by Dani Shapiro where she extolls the virtues of [...]

We realized going into this that the gain was not profit. We thought we’d learn something and that, to us, was something we couldn’t quite put a value on. Nevertheless, we didn’t go into it without wanting to make money. We just didn’t know where to set our expectations. After all, publishing a book first [...]

Core Market

There comes a time in the life cycle of a failing product where the progenitors, in spite of their best intentions to develop a strong set of features the customer wants, find themselves scratching their heads asking the million-dollar question: “Why won’t you come?”

“Look at all these features. Now, why won’t you use them?”

There’s [...]

Like the food pyramid, only richer.

Achieve “market fit” product status before worrying about the rest. Which is to say, prove that there is a market for what you offer by getting a small but dedicated audience willing to pay to use it.

The most compelling KPI for market fit products is essentially customer satisfaction: the number [...]