Core Market There comes a time in the life cycle of a failing product where the progenitors, in spite of their best intentions to develop a strong set of features the customer wants, find themselves scratching their heads asking the million-dollar question: “Why won’t you come?” “Look at all these features. Now, why won’t you [...]

In the history of North-South style debates, there’s no getting around the fact that lovers of A are likely to be haters of B. It’s as true when we’re talking about Macs vs. PCs and it’s true when we’re talking about Cleveland vs. Cincinnati. But is it true when we’re talking about our many choices [...]