Like the food pyramid, only richer. Achieve “market fit” product status before worrying about the rest. Which is to say, prove that there is a market for what you offer by getting a small but dedicated audience willing to pay to use it. The most compelling KPI for market fit products is essentially customer satisfaction: [...]

I should prefance this post by telling a quick story. It’s a quick story about a client meeting. I had that meeting today. The meeting was a lunch meeting. It was somewhat improptu. We found ourselves out and about town and while talking on the phone we realized we should just meet up for lunch [...]