This is a object lesson by Glam (one of the most successful blog networks on the Web) about how they packaged the Oscars Twitter coverage into something advertisers can sponsor. Thnk a moderated live blog where glam users can (hope) to have their tweets posted to the Glam feed. I really like the idea. I [...]

“Spreadable Media” (aka “I Can’t Believe It’s Not Butter!”) To the uninitiated, Henry Jenkins is about to blow your mind. This post is the first part of a series I’m writing about his 8-part series on convergence culture titled: Spreadable Media: If it doesn’t spread, it’s dead. This post is about the changing definition of “viral” [...]