With much pride in our work, we announce the arrival of our first published eBook, the Complete Guide to Google Wave, by Gina Trapani with Adam Pash. It’s the first book published about Google Wave. The book is also free to share. Free as in freedom. Free as in, download, share, copy, recycle, re-mix and re-factor. It’s  yours, [...]

People always ask us where the name 3ones came from. Well, here it is. There are other subsequent trinities that help us keep our wits about us. There are 3 founders to the company: Jon, Trisha and Kelly. There’s the product lifecycle which can be divided into three parts: past, present and future. In digital [...]

Just because the food has gone off it doesn’t mean you have a bum taster. On the contrary, your tastebuds are doing what they should. So what does taste testing have to do with product development? When tests fail, the test is doing its job. Finding “fails” fast is why we create tests in the [...]

I am going to be giving my first talk on the concept of failure as a means to success in the product development process on Monday. I haven’t produced my deck yet and believe me when I tell you that I’ll be cramming for it. Come see me sweat! Thanks to Samir Bhavnani (an expert [...]

All kidding aside, the 25 Things Meme is a big story and it’s clearly got a lot of coverage. Compete.com revealed that the meme was single-handedly responsible for the biggest single month of traffic increase in the history of Facebook (both in quantity of pages views and in percentage of growth). It also happened to coincide with [...]