It went down like this. Jon and Tricia and I were working one day and we started brainstorming ideas about games we’d like to develop. We had an itch to scratch about creating something for Twitter at the same time. Naturally, where the two worlds collided, the byproduct was inspired. That was a year ago. [...]

What is Fail Whale?.
This page is a collection of a lot of user generated images for the Twitter Fail Whale. It also answers the question above. I think this is a great example of two measures we have an eye for when we help companies develop products.
First: failure is a means to the goal and [...]

This is a object lesson by Glam (one of the most successful blog networks on the Web) about how they packaged the Oscars Twitter coverage into something advertisers can sponsor. Thnk a moderated live blog where glam users can (hope) to have their tweets posted to the Glam feed. I really like the idea. I [...]